
There’s a quiet mismatch happening in Web3 marketing. Projects spending millions on smart contract audits and token engineering will ship a landing page built on a drag-and-drop page builder from a decade ago — bloated with JavaScript, dependent on third-party servers, and impossible to version control. The technical credibility the product earns on-chain gets quietly…

Designing a token launch landing page requires a narrower focus than most Web3 pages. It’s not trying to explain your entire project. It’s not building brand awareness or educating the market about blockchain technology. It’s doing one thing: converting a skeptical visitor into someone who takes a specific action — joining a waitlist, completing KYC,…
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